Georgia Stories
What Does It Take to Become an Entrepreneur?
Special | 5m 41sVideo has Closed Captions
Discover what the rewards and risks of becoming an entrepreneur.
Discover what it takes to become an entrepreneur! Learn how entrepreneurs turn creative ideas into successful businesses by balancing risk and reward, explore the role of profit and innovation, and meet inspiring Georgia entrepreneurs who helped shape the state's economy.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Georgia Stories is a local public television program presented by GPB
Georgia Stories
What Does It Take to Become an Entrepreneur?
Special | 5m 41sVideo has Closed Captions
Discover what it takes to become an entrepreneur! Learn how entrepreneurs turn creative ideas into successful businesses by balancing risk and reward, explore the role of profit and innovation, and meet inspiring Georgia entrepreneurs who helped shape the state's economy.
Problems playing video? | Closed Captioning Feedback
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Georgia Stories is available to stream on pbs.org and the PBS app.
- Have you ever had an idea and thought, "I could totally turn this into a business?"
Maybe it's a custom sneaker brand, a snack delivery service for your school, or even a video channel.
Or maybe you've noticed a problem, like students always forgetting to do their homework or teachers struggling to keep track of supplies.
And you've said to yourself, "I could fix that."
If you've ever had these thoughts, you are already thinking like an entrepreneur.
But what does it really mean to be an entrepreneur?
What does it take to turn an idea into a real business?
And why do some entrepreneurs succeed while others fail?
Let's dive in and discover the risks, rewards, and creativity behind entrepreneurship and meet some incredible entrepreneurs from Georgia who turned simple ideas into world-changing businesses.
(cheerful music) An entrepreneur is someone who starts and runs a business, taking on financial risk in hopes of making money.
In simple terms, an entrepreneur comes up with an idea, takes a chance on it, and works to turn that idea into something people actually want to buy.
Entrepreneurs are also innovative, which means they use creative new ideas to solve problems or meet people's needs.
Think about it like this.
You notice classmates love unique water bottles, so you have the idea to design bottles with your own artwork.
But before you can sell them, you must first spend your own money on materials.
It's a risk to turn an idea into a small business, but that's entrepreneurship.
So why would someone take that kind of risk?
One big reason, profit.
(bell chiming) Profit is the money a business earns after paying all its expenses.
Let's say you spend $10 making these water bottles and you sell them for $25.
That extra $15?
That's profit.
(bell chiming) Profit is a huge incentive, which means it motivates people to take action.
Some entrepreneurs even share profits with their employees, which helps people feel more invested in the business.
Other incentives for entrepreneurs include being your own boss and building something meaningful.
And guess what?
Georgia has produced some incredible entrepreneurs.
Take Truett Cathy.
He started a small restaurant that grew into Chick-fil-A, now one of the most popular fast food chains in the country.
Or John Pemberton who invented Coca-Cola.
Later, Asa Candler bought the formula rights and turned the Coca-Cola company into a global business.
Then there's Tyler Perry, who built a media empire, including movies, television shows, and Tyler Perry Studios, all while inspiring others through storytelling.
Sara Blakely started with just $5,000 and an idea for a new type of shapewear and turned it into a billion dollar business.
Arthur Blank and Bernie Marcus teamed up to launch the Home Depot, now one of the world's largest home improvement retailers.
And don't forget Alonzo Herndon, who founded Atlanta Life Insurance Company and became one of the most successful and wealthiest African-American entrepreneurs of his time.
(bell chiming) These entrepreneurs didn't just make money.
They helped grow Georgia's economy by creating jobs, products, and opportunities.
But let's be real, it's not all success stories.
Being an entrepreneur is risky.
In fact, more than half of new businesses fail within the first five years.
That's because a lot of challenges come with being an entrepreneur.
Some include not having enough money to keep the business running, too much competition, not enough customers, poor marketing, or just not having a unique idea.
It's a tough loss when you've spent your own time, money, and effort on a business, and then it doesn't work out.
So if there's so much risk with being an entrepreneur, why do people still do it?
Because the reward can be huge.
Successful entrepreneurs can earn a lot of profit, build something from scratch, and even sell their business for a big payout.
(bell chiming) Even though risks are part of the game, smart entrepreneurs find ways to manage them.
They might start small, save money before launching, or test their ideas first.
In the end, it's all about balancing risk and reward.
Another reward for entrepreneurs is that they don't just help themselves, they help others.
They create jobs, provide goods and services, and boost the economy.
In Georgia, businesses started by entrepreneurs have helped turn cities like Atlanta into major economic hubs.
Without entrepreneurs, our world would look incredibly different.
Just look around.
What company made your clothing?
Whose brand is on your backpack?
Who created the device you're using to watch this video?
Every one of those started with an entrepreneur who had an idea and took a chance to make it real.
So what does it mean to be an entrepreneur?
It means having an idea, taking a risk, hoping to earn a profit, and working hard to turn a dream into reality.
Maybe one day you will be the next great entrepreneur from Georgia.
So next time you have a business idea, don't ignore it.
That idea might just be the start of something big.
(upbeat music)
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Georgia Stories is a local public television program presented by GPB














